the original black logo was to harsh so therefore i wanted to change the colour but keep the dark colour, therefore i tried a range of different shades of black and decide upon 85% black to go with the proposed colours.
these are the proposed colours i now need to use within the logo design as they define the sections of the food theory etc of the project - we felt they needed to be included within the design so that the logo design linked directly to the product itself.
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