final logo

further type edits and developments

i really started to experiment with how the type and image could fit together. however i think i might of taken the design a bit to far in that sense as I'm trying to put to visual languages within the type which is just the initials and needs more clarity (so the addition of type bellow the image with jigsaw kitchen would add clarity.) so i started to simplify the letter forms again and work with colour but again i think that the designs weren't as strong as some of the previous sets of designs so i think i will take a step back and try to develop a more simplistic type with image strategy with this logo proposal

developing the logo

i jumped quickly into adding some colour as i couldn't resist, initially i liked the redy orange colours so i started to see how these could work with what i had done and felt that the orange colour and black work quite nicely together. the different coloured type allows the letters to sit next to each other whilst being able to define the jigsaw piece connection of the the two letter forms. i saw that parts of the letter forms such as the strokes of the K where screaming out to work and image into the letter form so i tested to see how the roiling pin would fit in the letter form, i think that i make the logo more interesting and creates a unique letter form that won't be used any where else. along with this i like how i have also produced a potential logo by just using the simplistic rounded type (which i think works well with the audience and location that this logo will be applied to) and the explosion of imagery - puzzle pieces and kitchen utensils, make the logo seem a little bit more light hearted and fun rather than a strict typogrphic approach.

intial type styles

while working on the JK logo i started to include type to an image that wasn't done which i felt was needed just yet. however i saw potential in the typographic side that may potentially offer a different feel and look to the logo. i started working by looking at some different type faces and found that the type could be narrowed down to more simplistic JK. so there where different sections of the letter forms that offered a good space to work with therefore i started to see how the letter forms could potentially join and attach to each other. also by using the utensils there where potentially some really nice imagery that could use both the type and image, with the type being the initial format to work upon.
i think i need to start working on the two letter forms fitting together as i think this is potentially the more interesting element that has come out of this so far.

developments for jk proposal 1

I'm trying to make the logo a bit more clever and more thinking around the design. therefore i have started to see how the puzzle piece could create or resemble a drip of some kind going down the side of a bowl or utensil. i have started to work a bit with type but i think this is something that may need to wait until the design of the logo is at a much further stage. i like how the utensils and puzzle pieces are working together to create a kind of puzzle piece that is made up by fitting together puzzle pieces shaped in the utensils design.

dvelopments - jigsaw kitchen

these are just some workings that are looking how the simplistic kitchen tools that i have created could potentially work together. i like the style of the utensils as i think they resemble the tools very well in the most simplistic way. i quite like how the jigsaw pieces are now beginning to work within the logo, which is what it really needs to start to do as that's the whole premise of the logo. it needs to be clever, but not over complicated. think i need to keep the design simple. the designs are now begging to be done in b&w as this is something that i have picked up in my research, of how to start designing a logo.

i quite like how movement has been created by just adding four simple lines to give the impression of the spoon moving around the bowl.

intial vectored art work

basically i have just been trying to create some basic vector outlines for the JK logo these really took inspiration from the rhythm kitchen logo i looked at as the simple square and circular shapes worked really well. however this is just a start think the shapes need to have a more separate style and can't resemble the rhythm kitchen logo just so that they both are seen as separate companies basically. and i don't want to seem to have work to closely to that specific design.

concept of jigsaw kitchen

after meeting with nick we discussed that we needed to come up with a concept that tied the desgin of the product to a name that sybolised the child focus of the design but also offering a professional output to help represent the relationship with fun and cooking.

thus i threw a few concepts into the mixer and came up with the idea of jigsaw kitchen as the food station itself is intended to fix and attach with jigsaw like features to other food stations in the class room.

i feel this will give the focus of the branding/ logo design a better direction and we will propose this concept to the client next time we meet.

some initial ideas for the logo

the concept behind this initial idea was to have a logo that represented the theoretical side of the food stations learning/ teaching concepts
the focus of this desgin is to represent different food groups using the first letter from each and depicting each one with a different colour.
















the overlaping idea was just something that i thought looked quite good and allows the seperate sections to fit together on a tighter format. however i really don't think this idea will work to well for a logo for this or any other company. more of a symbols idea that represents food groups.